Can you fill my funnel? then contact me

By Tim Norton | Feb 10, 2008

One thing that I notice a shortage of in the network is people who are good at web marketing, specifically people who can take an existing site generating revenue and get it visible and consistently drive traffic through search engines and referrals.

Using PlanHQ as an example:

  • We get a certain number of visitors
  • A percentage who sign-up for a trial
  • A percentage who become paying customers and
  • A percentage who churn after a period of time.
  • This gives us our current paying customers, and we’re growing and getting there

Getting more in the top of the funnel

But now its time to get more people in the top of the funnel! We have plenty of product and marketing initiatives in place or in progress to get people to become paying customers and stay on as customers, but we now want to focus on simply getting more coming in the top of the funnel. To date we have built up traffic through word of mouth, people reviewing and blogging about us and now the majority of our traffic comes from referrals, which is cool and often very qualified (high conversion to paid), but now we want more search engine traffic and we want more visibility in general, its time to throw some traffic at this machine!

Is this you?

If you get where I’m coming from with all this, then you’re who we want to be talking to. I have some people in Silicon Valley who are pretty switched on this space and may well have to use them, but every web company needs this capability, and we need to build it up here in NZ, so if you’re in this space, and or moving in this direction drop me a line at tim at planhq.com - the need for this isn’t going to stop at PlanHQ, so we should at least know each other and you need to be known in the community.

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